Experience: Consumer & Advertising

Product launches

  • A multinational technology platform on the end-to-end design review in relation to a new e-commerce product, encompassing advice on user interface design, terms, global policies, pricing rules, geo-blocking, green claims, and other consumer law and DSA compliance requirements
  • Advising a leading telecommunications company on the launch of an all-in-one smart integrated TV and streaming service
  • Advising a global consumer products company on product labelling requirements and the marketing of their products in Ireland

Customer journey

  • A leading car manufacturer on promotional materials and customer engagement relating to changes in its sales processes
  • An online platform on various aspects of consumer and advertising law, including savings claims and consumer reviews

Corporate and commercial issues

  • Due diligence reviews of customer terms of service and other consumer issues for M&A transactions
  • A number of leading technology companies on consumer terms reviews for compliance with Irish consumer law

Advertising and promotions

  • A health care provider on all aspects of its advertising and marketing campaigns, including ‘greenwashing’ claims, comparative advertising and price reduction announcements
  • A leading multinational technology company on various product compliance issues, promotional campaigns, and influencer advertising for compliance with Irish consumer law
  • A global technology company on promotional campaigns, including where there is a lottery or other gambling element that may trigger relevant licensing requirements
  • Advising on terms and conditions of various customer competitions and prize promotions for various household consumer brands

Environmental claims

  • An online marketplace in relation to its ‘sustainability’ accreditations and related imagery and substantiation
  • A global fashion retailer in relation to environmental claims associated with its more sustainably sourced products, including on related regulatory enforcement risk
  • A large utility in relation to environmental claims in its sustainability statement

Regulatory supervision and enforcement

  • Defending various clients in District Court prosecutions brought by the DPC and the CCPC
  • Defending various clients on foot of complaints issued to the Irish ASA by both consumers and competitors
  • Advising various clients on responses to information requests received from the CCPC and other EU consumer authorities through the CPC Network including on foot of CPC sweeps relating to dark patterns and ‘greenwashing’, as well as on foot of cross-border investigations by EU Member State consumer authorities

Customer engagements and disputes

  • Advising Volkswagen on all aspects of the diesel emissions issues and related customer litigation
  • Advising PTSB plc on the regulatory investigation into certain mortgage lending practices and the follow-on customer litigation